Online Advertisement Rates

Target Audience

As a specialist book publishing company specialising in cultural and historical children’s books, and in keeping with its concept of providing a platform for new and minority ethnic authors, Phoenix Santiago Publishing Limited (PSP) has developed a ‘dual’ targeting systems which directly addresses two distinctly separate sections of people who have an interest in the book publishing industry.

Initially, PSP will reach minority ethnic authors, unpublished writers who are seeking their very first book publishing deal, literary students who are seeking to learn about cultural and historical teachings about minority ethnic groups, and everyone who is in a position to access important information regarding the various minority ethnic communities within the United Kingdom, Africa and the Caribbean. In this regard, PSP will reach those who are already published, or interested in getting their stories published.

Additionally, as a part of its ‘dual’ targeting system, Phoenix Santiago Publishing Limited’spublications are also targeted to readers who are specifically interested in that type of diverse material. It is also for schools and organisations who are interested in acquiring minority ethnic cultural and historical reading material. These are most likely to be loyal and dedicated readers whose interest goes far beyond their basic love of such material.

Because of its ‘dual’ targeting system, PSP will reach a wide age bias of readers. But the principal factor is that each reader has shown a particular interest in the publications that Phoenix Santiago Publishing will publish. They also fit largely within the ABC1 socio-economic group (or the Elite, Established Middle Class, Technical Middle Class, and New Affluent Workers – according to the new class structure), making them a most desirable market sector.

Average PSP Website Visits for 2025

Without doubt, all of this has made Phoenix Santiago Publishing Limited (PSP) the principal publisher for minority ethnic children’s material and for first time authors. The PSP website is the primary online means of specifically reaching these people who will operate within the specific parameters of the target market. It will also include the environment and individuals who may have a specific interest in the subject matter.

The advertisement rates listed below are specifically designed to enable companies and organisations to take full advantage of this largely untapped sector. Advertising on the PSP website is very simple and effective. And there are three (3) specific types of advertisement positions available on the website, such as: a Video Window, a Bottom Banner, and Interactive Adverts.